Eva Yeh
Creative, Art Director
#NationalDonutDay
In celebration of National Donut Day on June 2nd, we supported this highly social holiday with an engagement program for Yahoo Mail by partnering with Oh Happy Day to show our audiences how to make your own donut wall.
We achieved our program goal by driving 4M incremental composes organically in 1 day, without boosting.
140K Organic Reach
Yahoo Mail Facebook Live had the largest organic reach & engagement of any of Yahoo Mail social posts.
We had more engagement & reach than competitors on that day. Changed narrative from account access issues to subject related engagement - 94% decrease.
Our National Donut Day social content really changed the conversation. Sentiment greatly improved and negative comments about Yahoo Mail.
We created lots of organic gifs to support the product. Users have more donut gif options to choose from.
