Eva Yeh
Creative, Art Director
Got2standout
Göt2b reached out to us looking for a way to connect with millennials. We came back with #got2standout, a movement to connect with millennials where they spend most of their time – on social media. We partnered with VICE to host a party in NYC where guests, including social media influencers, could get a hairstyle that reflects their inner attitude. And to share göt2b’s philosophy with the world, we created an "A-Z of Attitude” video, showing how attitude and hair go hand-in-hand.
#got2standout event
#got2standout Instagram posts
Snapchat Geofilter Design
Got2B Box Design
Expression Cards Design
Client: Got2B
Creative Agency: DDB San Francisco
CD: Jim Bosiljevac
Sr. AD: Christina Whalen
AD: Ihsuan (Eva) Yeh
CW: John Connor