Celebration

This new Product of Fresh Step + Febreze is a big deal (for cats of course.) It’s one of

the best things to happen in the world of cat litter. As a matter of fact, it’s the best thing since… string.

In this idea we want to celebrate this news, but more specifically we want to show cats

celebrating this news. It’s a super simple message that is very stylized and execution focused.

Find the cats

Fresh Step and Febreze are both known for their odor blocking products. Now that they

are together, we want people to understand how this will benefit them in a way they can relate.

And since cats are known for being the ninjas of the pet world, imagine what they’re

going to act like once they realize they are unsmellable, too. In this spot we will show

a cat hiding from its humans and trying to sneak up on them now that it’s aware of this new-found power.

Don't tell mom

Client: Fresh Step
Creative Agency: DDB San Francisco
CD: Jim Bosiljevac
ACD: Sam Brown
AD: Ihsuan (Eva) Yeh
CW: Pablo Isaza