Got2standout

Göt2b reached out to us looking for a way to connect with millennials.  We came back with #got2standout, a movement to connect  with millennials where they spend most of their time – on social media. We partnered with VICE to host a party in NYC where guests, including social media influencers, could get a hairstyle that reflects their inner attitude. And to share göt2b’s philosophy with the world, we created an "A-Z of Attitude” video, showing how attitude and hair go hand-in-hand. 

i-D presents The A-Z of Attitude Director: Austin Peters Director of Photography: Eric K Yue Executive Producer: Emi Stewart Producer: Madeleine Askwith Production Manager: Lizzie Shapiro Music: DJDS "Friend of Mine" Steadicam Operator: George Bianchini 1st Assistant Director: Siena Brown 2nd Assistant Director: Alice Johnson 1st Assistant Camera: Aly Migliori 2nd Assistant Camera: Zander Fife Photographer: Rebecca Smeyne DIT: Castle Gosselin Gaffer: David Gettens Gaffer: Alex Ashe Key Grip: Corey Jacobs Sound: Chris Schneider Make Up: Justine Sweetman Hair Stylist: Casey Geren Hair Stylist: Dina Calabro Wardrobe Stylist: Vanna Youngstein Location Manager: Mik Cooper Casting Director: Mark Aguilar at East Tenth Casting Casting Coordinator: Nicole Miqueli Production Designer: Rosie Turnbull Art Director: Jonathan Qualtere Set Decorator: Rachel Zabala Key Production Assistant: Kate Branom Production Assistant: Jordan Hubbard Production Assistant: Cooper Burton Production Assistant: Julius Moreno Production Assistant: Antonio Dunston Production Assistant: Ronnie Lockiby Editor: Marlo Caine at Spotwelders Producer, Edit: Amanda Slamin at Spotwelders Assistant Editor: Kyle Moriatry at Spotwelders Colorist: Mikey Rossiter at The Mill Color Producer: Natalie Westerfield at The Mill Production Coordinator, Color: Evan Bauer at the Mill VFX Artist: Perry Kroll Producer, Sound Design and Mix: Heath Raymond at Heard City Sound Design and Mix: Heath Raymond and Mike Vitacco at Heard City Catering: My Kitchen Witch Equipment: Hand Held Films Expendables: Above The Line i-D Team Creative Director: Bunny Kinney Creative: Charlotte Japp Art Director: Frances Smith Producer: Abby Bralove Account Manager: Alicia Younger VP of Sales: Jason Bitensky SPECIAL THANKS Mr. Fongs Alex Resnikoff at Hand Held 177 Canal Street Studio Bobby G at Below The Line Overthrow Boxing Mark Aguilar at East Tenth Casting Holly and Michelle at Bernstein & Andriulli Gem Spa Matt Cohen
#got2standout event

#got2standout event

#got2standout Instagram posts

#got2standout Instagram posts

Snapchat Geofilter Design

Snapchat Geofilter Design

got2b box
box design
Got2B Box Design

Got2B Box Design

Expression Cards Design

Expression Cards Design

Client: Got2B
Creative Agency: DDB San Francisco
CD: Jim Bosiljevac
Sr. AD: Christina Whalen
AD: Ihsuan (Eva) Yeh
CW: John Connor

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