Chime - America's Big Unlock
Every payday, hardworking Americans have $340 billion of their own money locked away. Why wait when you’ve already earned it? Chime changed the game with MyPay.
To launch MyPay, we’re hitting the road on a cross-country tour, kicking off in New York City with Kai Cenat & Fanum. At the heart of it all? A vault symbolizing America’s paycheck—because it’s time to break it open. Waiting for payday? That’s the old way. With MyPay, you get paid when you say. 🚀💸
Chime x Kai Cenat
We blew the doors off the 2-week pay period. Racking up 155 million+ views
Click to see the video :)
Click to see the video :)
Chime Team:
Shanti Reddy - Sr. Producer
Eva Yeh - Sr. Art Director
Vicky Inoue - Sr. Copywriter
Nate Costa - Videographer
Francis Basco - Videographer and Editor
Graham Eschrich - Videographer
Brayden Varr - Assoc Creative Director
Kaye Oleo - Head of Brand & Social
Chad Foster - Head of Partnerships
Karen Uyenco - Sr. Brand & Social Strategist
Aaron Li - Brand & Social Strategist