Chime wanted to celebrate the spirit of giving in a social-first, culturally relevant way — highlighting everyday people who give back to their communities. To bring that idea to life, Marshawn went undercover as a bakery employee, helping prepare Thanksgiving pies for unsuspecting volunteers. As they arrived to pick up pies for families, they were met with a surprise, Marshawn behind the counter, striking up conversation before revealing an even bigger surprise: a month’s worth of their salary, turning the moment into an unforgettable payday.